New Digital Strategy Is Key To Future Success
For Iconic All Male Brand
COLT Studio Group, the leader in all-male erotica for 43 years, announced today the launch of its new Web site COLTstudiogroup.com. The new site is the product of a partnership between COLT and Buddy Profits, one of the world’s largest gay adult affiliate programs.
The partnership combines COLT’s reputation for iconic photography and videography of masculine, muscular men with Buddy Profit’s award-winning reputation in online marketing, technology and digital distribution.
COLT’s new membership site is a key element in an innovative digital strategy developed between the two companies that includes cutting-edge Internet applications, a robust affiliate program, and exclusive video content optimized with the latest high-definition digital technology.
“Our vision for the future is to ensure we maximize every digital opportunity possible, including our Web sites, mobile sites, video content, community groups and affiliate programs while leveraging our strong and trusted brand,” stated John Rutherford, president and creative director of COLT Studio Group. “All this with an industry partner who has a rock-solid reputation of high profits for their affiliate partners and top-notch partner support – something that I’ve strived for in my nearly 20 years in this business.”
“COLT is a brand known by gay men around the world. As a gay adult company, we could find no better partner,” said Stephan Sirard, president and CEO of Next Door Entertainment and Buddy Profits. “If you combine COLT’s expertise and leadership in the production of high-quality all-male content and Next Door Buddy Profit’s technology and gay marketing expertise, you have a formula for success.”
COLTstudiogroup.com’s all-new look and enhanced usability bring the true COLT experience online for the first time with such features as:
– HD-quality videos that bring the DVD experience online
– Hundreds of two-minute trailers for every scene
– An enhanced search engine allowing searches by niche, category and brand
– A favorites list that enables users to personalize their selection of videos
– Hundreds of big, bold, high-def photo galleries from the COLT vaults
Talk about archives! Talk about the best of Masculine Photography and Action!